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Public Relations Studies

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Public Relations Studies

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Research Frontiers in Stakeholder Authenticity and Brand Narratives

Analyzes how perceived organizational genuineness in storytelling affects stakeholder engagement and brand loyalty outcomes.

Authenticity Gaps Between Organizational Values and Stakeholder Perception
Narrative Fragmentation Across Distributed Digital Stakeholder Networks
Counter-Narratives and Brand Legitimacy in Crisis Communication
Stakeholder Co-Creation of Organizational Identity Through Social Platforms
Performative Authenticity and the Erosion of Corporate Trust
Indigenous Narrative Sovereignty in Corporate Social Responsibility Discourse
Algorithmic Mediation of Brand Authenticity in Stakeholder Relationships
Emotional Congruence Between Internal and External Organizational Narratives
Stakeholder Mythology and the Construction of Brand Authenticity
Temporal Coherence of Brand Narratives Across Organizational Transitions

All Public Relations Studies PhD categories