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Public Relations Studies

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Public Relations Studies

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Research Frontiers in Influencer Relations and Microcelebrity Dynamics

Examines relationship-building strategies between brands and digital influencers including authenticity, disclosure, and parasocial effects.

Authenticity Performance in Parasocial Economies
Algorithm-Mediated Celebrity Construction and Decay
Micro-Celebrity Burnout and Audience Abandonment Cycles
Niche Community Gatekeeping in Creator Networks
Influencer Credibility Collapse and Reputational Recovery
Algorithmic Amplification Bias in Creator Stratification
Intimacy Commodification in Subscriber-Influencer Relations
Cross-Platform Identity Fragmentation and Brand Coherence
Algorithmic Shadowboxing: Invisible Metrics Shaping Creator Behavior
Generational Shifts in Influencer Legitimacy and Authority

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