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Media Economics Management

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Media Economics Management

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Research Frontiers in Programmatic Advertising Market Microstructure

Studies bid dynamics, pricing transparency, and efficiency outcomes in real-time bidding auctions and programmatic exchanges.

Real-Time Bidding Opacity and Market Efficiency
Algorithmic Collusion in Programmatic Ad Exchanges
Data Intermediaries and Information Asymmetry
Programmatic Pricing Discrimination and Consumer Welfare
Demand-Side Platform Consolidation Effects
Viewability Metrics and Exchange Incentive Misalignment
Cross-Device Attribution and Market Fragmentation
Private Marketplace Deals and Price Transparency
Bot Traffic Detection in Programmatic Ecosystems
Supply Path Optimization and Publisher Revenue Extraction

All Media Economics & Management PhD categories