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Media Economics Management

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Media Economics Management

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Research Frontiers in Advertising Technology Stack Valuation

Analyzes pricing power, competitive positioning, and financial sustainability of ad tech intermediaries and MarTech platforms.

Attribution Decay in Multi-Touch Advertising Ecosystems
Privacy-Compliant Data Valuation Across Ad Tech Platforms
Programmatic Arbitrage and Hidden Value Extraction
Real-Time Bidding Inefficiencies and Economic Rents
Cross-Channel Attribution Fragmentation and Measurement Loss
Ad Fraud's Shadow Economy and Stack Depreciation
First-Party Data Monopolies in Walled Garden Competition
Latency Arbitrage in Millisecond Ad Markets
Attention Inflation and Audience Quality Degradation
Contextual Intelligence Premiums in Cookieless Valuation Models

All Media Economics & Management PhD categories