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Marketing Science

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Research Frontiers in Customer Journey Mapping with Behavioral Data

Quantitative modeling of multi-touch customer journeys across channels using clickstream, transactional, and IoT data to optimize conversion pathways.

Temporal Fragmentation in Multi-Channel Customer Trajectories

Micromomen Decision Cascades and Attribution Decay

Emotional Contagion Across Touchpoint Networks

Hidden Markov States in Non-Linear Purchase Pathways

Behavioral Synchronization Between Cohorts and Competitors

Attention Residue Effects in Sequential Marketing Exposures

Latent Journey Typologies Beyond Linear Funnel Models

Cross-Device Identity Resolution and Behavioral Continuity

Predictive Moment Detection in Unstructured Customer Signals

Journey Momentum Shifts and Abandonment Inflection Points

All Marketing Science PhD categories