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Consumer Psychology

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Consumer Psychology

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Research Frontiers in Social Media Influencer Credibility and Parasocial Relationships

Analyzes how consumers develop trust and emotional connections with online influencers and the impact on brand loyalty and purchasing intentions.

Authenticity Perception Across Platform Affordances and Audience Segmentation
Parasocial Attachment Asymmetry in Algorithmic Versus Algorithmic-Free Communities
Credibility Collapse: The Authenticity-Commodification Paradox in Creator Economics
Neurobiological Markers of Parasocial Bonding in Digital Environments
Trust Volatility and Influencer Vulnerability Disclosure Cascades
Transactive Memory Systems in Follower-Creator Codependent Networks
Credibility Transfer Mechanisms Across Fragmented Influencer Ecosystems
Parasocial Parasitism: When Audience Investment Exceeds Creator Reciprocity
Algorithmic Mediation of Intimacy Cues and Relationship Intensity Illusions
Brand-Influencer-Audience Triadic Credibility Conflicts and Resolution Pathways

All Consumer Psychology PhD categories