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Behavioral Economics

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Behavioral Economics

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Research Frontiers in Mental Accounting and Consumption Patterns

Investigates how individuals categorize and treat money differently across mental accounts, affecting spending and saving behaviors.

Mental Accounting of Experiential versus Material Purchases
Temporal Discounting in Multi-Category Household Budgets
Sunk Cost Fallacy Across Digital and Physical Consumption
Hedonic Editing in Social and Solitary Spending Decisions
Mental Accounting Failures in Subscription Economy Behavior
Bracketing Effects in Discretionary versus Necessary Expenditures
Fungibility Violations in Purpose-Labeled Financial Accounts
Mental Segregation of Gains and Losses in Consumer Choice
Payment Method as Psychological Account Boundary
Consumption Memory Distortion and Retrospective Budget Perception

All Behavioral Economics PhD categories