Ai Science Communication

Science Communication Foundations

Doctoral work examines how scientific knowledge moves between researchers and wider society. Communication quality determines whether evidence influences decisions at all.

Deficit Model Research

Research examines the assumption that opposition stems from missing knowledge. This assumption is widely criticised and remains stubbornly influential in practice.

Dialogue Model Research

Doctoral study examines two way exchange between researchers and public audiences. Dialogue treats audiences as contributors rather than empty recipients.

Participation Model Research

Research examines publics genuinely shaping research questions and priorities. Participation shifts authority from institutions toward affected communities.

Public Understanding Research

Doctoral work examines what people actually know and believe about science. Understanding is uneven, contextual and rarely captured by simple testing.

Science Literacy Research

Research examines capability to engage with scientific claims and evidence. Literacy definitions determine what any measurement instrument actually captures.

Scientific Reasoning Research

Doctoral study examines how people evaluate evidence and weigh competing claims. Reasoning skill matters more than accumulated factual knowledge does.

Attitude Formation Research

Research examines how opinions about scientific topics come to be held. Attitudes form early and resist correction by subsequent information.

Trust In Science Research

Doctoral work examines public confidence in scientists and scientific institutions. Trust determines whether communicated evidence is accepted or dismissed.

Credibility Research

Research examines what makes a source believable to particular audiences. Perceived credibility depends on values as much as on demonstrated expertise.

Source Expertise Research

Doctoral study examines how audiences judge who genuinely counts as expert. Expertise judgements frequently rest on cues unrelated to actual knowledge.

Institutional Trust Research

Research examines confidence in universities, agencies and research organisations. Institutional trust differs sharply from trust in individual researchers.

Motivated Reasoning Research

Doctoral work examines people evaluating evidence to reach preferred conclusions. Greater reasoning ability can strengthen rather than reduce this tendency.

Cognitive Bias Research

Research examines systematic thinking patterns shaping how evidence is received. Bias affects experts and lay audiences in broadly similar ways.

Cultural Cognition Research

Doctoral study examines group belonging shaping what evidence people accept. Group loyalty predicts positions better than scientific knowledge does.

Worldview And Reception

Research examines broad belief systems influencing response to scientific claims. Identical evidence produces opposite conclusions across differing worldviews.

Identity And Science

Doctoral work examines how self perception shapes engagement with science. People resist information that appears to threaten who they take themselves to be.

Value Framing Research

Research examines presenting evidence in terms audiences already care about. Value alignment allows evidence past defences that facts alone cannot.

Framing Effect Research

Doctoral study examines how presentation choices change interpretation of identical information. Framing effects are large, reliable and frequently unintentional.

Narrative Persuasion Research

Research examines stories carrying scientific content to wider audiences. Narrative engages people who ignore expository explanation entirely.

Storytelling Research

Doctoral work examines narrative structure applied to scientific subject matter. Story structure aids memory and can distort scientific accuracy.

Metaphor Research

Research examines figurative language conveying unfamiliar scientific concepts. Metaphors enable understanding and smuggle in unintended implications.

Analogy Research

Doctoral study examines comparisons connecting new ideas to familiar experience. Analogies must be chosen carefully because they eventually break down.

Emotion In Communication

Research examines emotional responses influencing reception of scientific information. Emotion is not opposed to reasoning but integral to it.

Curiosity Research

Doctoral work examines interest as a driver of engagement with science. Curiosity predicts open engagement better than education level does.

Wonder And Awe Research

Research examines responses of astonishment prompted by scientific subject matter. Awe appears to increase openness and reduce defensive reasoning.

Humour Research

Doctoral study examines comedy used to convey scientific content and ideas. Humour lowers resistance and risks trivialising serious subject matter.

Message Design Research

Research examines constructing communications to achieve intended effects. Design decisions influence outcomes more than message content frequently does.

Audience Segmentation Research

Doctoral work examines dividing publics into groups with genuinely differing needs. Treating publics as one undifferentiated mass reliably fails.

Message Tailoring Research

Research examines adapting communication to particular audience characteristics. Tailoring improves reception and raises questions about manipulation.

Two Step Flow Research

Doctoral study examines information reaching people through intermediaries they trust. Intermediaries shape meaning as information passes through them.

Opinion Leader Research

Research examines influential individuals shaping views within their communities. Local credibility frequently outweighs distant institutional authority.

Social Norm Research

Doctoral work examines perceived group behaviour influencing individual choices. Norm perception drives behaviour more powerfully than information does.

Behaviour Change Research

Research examines communication intended to change what people actually do. Knowledge change rarely translates into behavioural change by itself.

Persuasion Theory Research

Doctoral study examines formal accounts of how attitudes are influenced. Persuasion theory underpins most applied communication campaign design.

Attitude Behaviour Gap

Research examines stated views diverging sharply from observed actual behaviour. The gap explains why attitude campaigns achieve so little change.

Communication Theory Research

Doctoral work examines theoretical foundations underlying this whole research field. Theoretical grounding distinguishes research from mere practice description.

Rhetoric Of Science

Research examines persuasive strategies within scientific writing and argument. Scientific texts persuade readers as well as merely report findings.

Sociology Of Science

Doctoral study examines science as a social institution with its own norms. Social understanding explains how consensus is actually reached.

History Of Popularisation

Research examines how science has been conveyed to publics across time. Historical study reveals that current debates are rarely genuinely new.

Philosophy And Public Reason

Doctoral work examines the role of evidence within democratic public argument. Philosophical clarity matters when evidence and values genuinely conflict.

Boundary Work Research

Research examines how the line around legitimate science is drawn and defended. Boundary drawing determines whose claims receive serious consideration.

Expertise And Authority

Doctoral study examines the basis and limits of scientific authority claims. Authority claims extending beyond evidence damage credibility considerably.

Democratic Theory Research

Research examines how expert knowledge fits within democratic decision making. Expertise and democratic legitimacy exist in genuine tension.

Communication Ethics Research

Doctoral work examines ethical obligations when communicating scientific findings. Persuasive technique raises questions about respecting audience autonomy.

Science Journalism Research

Research examines professional reporting of research for general audiences. Journalism remains the principal route research reaches wider publics.

Newsroom Practice Research

Doctoral study examines conditions under which science reporting is produced. Resource pressure shapes coverage more than editorial preference does.

Journalist Researcher Relations

Research examines working relationships between reporters and practising scientists. Mutual misunderstanding of each profession causes recurring friction.

Press Release Research

Doctoral work examines institutional announcements promoting research findings. Exaggeration in releases predicts exaggeration in resulting coverage.

Embargo Practice Research

Research examines coordinated timing arrangements governing research announcements. Embargoes shape coverage and are defended and criticised strongly.

News Framing Research

Doctoral study examines angles journalists adopt when presenting research. Frame selection determines what audiences take a finding to mean.

Headline Research

Research examines headlines and their influence upon audience understanding. Many readers encounter only the headline and never the article.

Reporting Accuracy Research

Doctoral work examines whether coverage faithfully represents underlying research. Inaccuracy frequently originates with institutions rather than journalists.

Exaggeration Research

Research examines claims stated more strongly than evidence actually supports. Exaggeration accumulates at each stage of the communication chain.

Research Hype Research

Doctoral study examines inflated promises about what research will deliver. Repeated unmet promises erode public patience with scientific claims.

Uncertainty In Reporting

Research examines how scientific uncertainty is conveyed within news coverage. Omitting uncertainty produces reversals that damage credibility later.

Preprint Coverage Research

Doctoral work examines reporting of findings before any formal peer review. Speed of communication trades against established quality checks.

Retraction Coverage Research

Research examines how withdrawn findings are reported and corrected publicly. Corrections receive a small fraction of original coverage attention.

Health Reporting Research

Doctoral study examines coverage of medical and health related research. Health coverage directly influences decisions people make about treatment.

Climate Reporting Research

Research examines journalistic coverage of climate science and its implications. Balance conventions long gave marginal positions undue prominence.

Environmental Reporting Research

Doctoral work examines coverage of ecological and environmental research. Environmental stories connect scientific findings with contested policy.

Technology Reporting Research

Research examines coverage of technological development and its consequences. Technology coverage frequently reproduces promotional industry framing.

Space Reporting Research

Doctoral study examines coverage of astronomy and space exploration. Space stories attract wide interest with comparatively little controversy.

Data Journalism Research

Research examines reporting built directly upon quantitative analysis. Data reporting requires statistical competence newsrooms frequently lack.

Investigative Science Reporting

Doctoral work examines journalism scrutinising research conduct and institutions. Investigation has exposed misconduct that internal processes missed.

Broadcast Research

Research examines television and radio presentation of scientific subject matter. Broadcast reaches audiences that print and online media miss.

Documentary Research

Doctoral study examines extended factual filmmaking on scientific subjects. Documentary combines narrative demands with accuracy obligations awkwardly.

Radio And Podcast Research

Research examines audio formats conveying scientific content to listeners. Audio permits sustained explanation that visual formats rarely allow.

Long Form Audio Research

Doctoral work examines extended conversational formats discussing research. Length permits nuance that short formats cannot possibly accommodate.

Popular Book Research

Research examines books conveying research to general reading audiences. Books shape public understanding over far longer periods than news does.

Magazine Research

Doctoral study examines periodical publications covering scientific subject matter. Magazines occupy ground between news reporting and scholarly writing.

Online Platform Research

Research examines the digital environments where science content is encountered. Platform design shapes what content people are actually shown.

Social Platform Research

Doctoral work examines science circulating through social networking services. Social circulation strips context that original publication provided.

Short Video Research

Research examines very brief video formats conveying scientific content. Extreme brevity forces simplification that can border upon distortion.

Livestream Research

Doctoral study examines live broadcast formats discussing science with audiences. Live formats permit unscripted interaction and carry obvious risks.

Science Influencer Research

Research examines individuals building large audiences around scientific content. Influencers reach people institutional communication never touches.

Creator Economy Research

Doctoral work examines commercial arrangements sustaining independent science creators. Commercial incentives shape which topics receive sustained attention.

Algorithmic Distribution Research

Research examines automated systems determining what content reaches whom. Distribution systems influence reach more than content quality does.

Recommendation Effect Research

Doctoral study examines suggestion systems guiding audiences between content items. Recommendation pathways can lead audiences toward unreliable material.

Attention Economy Research

Research examines competition for limited audience attention online. Attention competition rewards emotional intensity over careful accuracy.

Engagement Metric Research

Doctoral work examines measures used to judge communication performance. Popular metrics measure attention rather than any actual understanding.

Comment Section Research

Research examines audience discussion appearing beneath science content. Comment tone measurably influences how other readers interpret content.

Online Community Research

Doctoral study examines groups forming around scientific interests online. Communities sustain engagement that individual content cannot achieve.

Forum And Discussion Research

Research examines threaded discussion spaces where science is debated openly. Discussion spaces reveal reasoning that surveys never capture.

Encyclopaedia Research

Doctoral work examines collaboratively written reference resources covering science. These resources are among the most consulted science sources globally.

Search Behaviour Research

Research examines how people look for scientific information online. Search results shape understanding before any deliberate communication reaches them.

Information Seeking Research

Doctoral study examines when and why people actively pursue scientific information. Seeking is prompted by decisions rather than general interest.

Health Information Seeking

Research examines people searching for medical information about themselves. Health searching occurs under anxiety that impairs careful evaluation.

Visual Communication Research

Doctoral work examines images conveying scientific meaning to audiences. Visuals are processed faster and remembered longer than accompanying text.

Data Visualisation Research

Research examines graphical presentation of quantitative scientific evidence. Design choices strongly determine what conclusions viewers actually reach.

Chart Interpretation Research

Doctoral study examines how audiences actually read and misread graphics. Common chart forms are misinterpreted far more than designers assume.

Scientific Illustration Research

Research examines drawn representations conveying scientific structure and process. Illustration selects and simplifies in ways that carry real claims.

Science Photography Research

Doctoral work examines photographic images within science communication. Photographs appear objective while embodying substantial editorial choice.

Animation Research

Research examines moving graphics explaining scientific processes and mechanisms. Animation conveys change over time that static images simply cannot.

Interactive Media Research

Doctoral study examines audiences manipulating content to explore scientific ideas. Interaction supports learning that passive consumption does not.

Immersive Media Research

Research examines virtual and augmented environments presenting scientific content. Immersion conveys scale and perspective other media cannot.

Game Based Communication

Doctoral work examines games conveying scientific ideas through active play. Play sustains engagement with content that explanation cannot hold.

Citizen Science Communication

Research examines communication within projects involving public participants. Participation itself communicates how research actually operates.

Art Science Research

Doctoral study examines artistic practice engaging with scientific subject matter. Artistic engagement reaches audiences that explanation cannot approach.

Performance And Theatre

Research examines live performance presenting scientific ideas to audiences. Live presence creates engagement that recorded media rarely matches.

Misinformation Research

Doctoral work examines inaccurate scientific claims circulating without deceptive intent. Misinformation spreads faster and further than accurate correction does.

Disinformation Research

Research examines deliberately false scientific claims spread to mislead. Deliberate campaigns are organised, resourced and strategically targeted.

Rumour Research

Doctoral study examines unverified claims circulating during uncertain situations. Rumour fills gaps that authoritative communication leaves open.

Conspiracy Belief Research

Research examines beliefs attributing events to concealed coordinated action. These beliefs serve psychological functions that facts do not address.

Pseudoscience Research

Doctoral work examines claims presented with scientific appearance but no basis. Surface resemblance to science is what makes these claims persuasive.

Science Denial Research

Research examines rejection of well established scientific consensus positions. Denial is typically motivated by consequences rather than by evidence.

Manufactured Doubt Research

Doctoral study examines deliberate strategies creating apparent scientific uncertainty. Doubt creation delays regulation without disproving anything at all.

Industry Influence Research

Research examines commercial interests shaping public scientific discussion. Funding relationships influence which findings receive public prominence.

Correction Research

Doctoral work examines efforts to repair inaccurate beliefs after exposure. Corrections work partially and rarely restore the original position.

Debunking Research

Research examines refuting false claims after they have already spread. Poorly designed refutation can reinforce the claim being challenged.

Prebunking Research

Doctoral study examines preparing audiences before they meet misleading claims. Advance preparation appears more effective than subsequent correction.

Media Literacy Research

Research examines capability to evaluate sources and claims critically. Literacy interventions show mixed and frequently short lived effects.

Fact Checking Research

Doctoral work examines organised verification of publicly circulating claims. Checking reaches audiences differing from those the claims reached.

Automated Detection Research

Research examines computational identification of misleading scientific content. Detection must distinguish falsehood from legitimate scientific disagreement.

Platform Moderation Research

Doctoral study examines services managing scientific content on their systems. Moderation decisions carry consequences for legitimate scientific debate.

Falsehood Regulation Research

Research examines legal responses to harmful false scientific claims. Regulation risks suppressing legitimate dissent alongside genuine falsehood.

Echo Chamber Research

Doctoral work examines environments where only agreeable views are encountered. Evidence for their prevalence is weaker than commentary suggests.

Polarisation Research

Research examines opinions on scientific topics diverging along group lines. Polarisation on some topics has deepened markedly over recent decades.

Politicisation Research

Doctoral study examines scientific topics becoming markers of political identity. Once politicised, evidence stops changing positions on a topic.

Partisan Reception Research

Research examines political affiliation shaping response to scientific claims. Identical information produces opposite reactions across affiliations.

Risk Communication Research

Doctoral work examines conveying hazards and their likelihood to publics. Risk communication is judged on comprehension rather than compliance.

Risk Perception Research

Research examines how people actually judge the seriousness of hazards. Perceived risk diverges systematically from calculated technical estimates.

Probability Communication

Doctoral study examines conveying likelihood in ways audiences understand correctly. Verbal probability terms are interpreted very inconsistently.

Uncertainty Communication

Research examines conveying what is not yet known alongside what is known. Acknowledging uncertainty need not reduce trust when it is done well.

Statistical Communication

Doctoral work examines conveying quantitative findings to nonspecialist audiences. Format choice changes conclusions drawn from identical figures.

Numeracy Research

Research examines audience capability to interpret quantitative information. Low numeracy is widespread and rarely accounted for in messaging.

Relative Risk Research

Doctoral study examines presenting risk changes proportionally rather than absolutely. Proportional framing systematically inflates perceived importance.

Precaution Communication

Research examines conveying protective action under scientific uncertainty. Advice must remain credible if the evidence subsequently shifts.

Crisis Communication Research

Doctoral work examines communication during rapidly unfolding serious events. Early communication decisions constrain everything that follows them.

Outbreak Communication Research

Research examines conveying information during infectious disease emergencies. Communication must proceed while the evidence is still forming.

Pandemic Communication Research

Doctoral study examines communication during widespread disease emergencies. Recent experience generated an enormous body of empirical evidence.

Disaster Communication Research

Research examines communication before, during and after natural disasters. Communication timing determines whether protective action occurs.

Emergency Warning Research

Doctoral work examines alerts prompting immediate protective public action. Warning design determines whether recipients act or simply ignore.

Public Health Messaging

Research examines campaigns conveying health guidance to whole populations. Population messaging must reach groups with very differing needs.

Vaccination Communication

Doctoral study examines communication about immunisation and its reception. Hesitancy has distinct causes requiring distinct communication responses.

Antimicrobial Messaging

Research examines communication about appropriate use of antibiotic medicines. Individual incentives conflict with the collective interest here.

Screening Communication

Doctoral work examines conveying benefits and harms of population screening. Harms are consistently communicated less clearly than benefits.

Clinical Trial Communication

Research examines conveying trial participation and findings to publics. Understanding of randomisation remains poor among prospective participants.

Genetics Communication Research

Doctoral study examines conveying genetic findings and their real implications. Genetic determinism is a persistent and consequential misunderstanding.

Neuroscience Communication

Research examines conveying brain research to publics and to professionals. Brain images lend unwarranted persuasive weight to rather weak claims.

Climate Communication Research

Doctoral work examines communicating climate science and its consequences. This is the most extensively studied area within the whole field.

Energy Communication Research

Research examines public discussion of energy generation and its trade offs. Local siting decisions generate the most intense public engagement.

Biodiversity Communication

Doctoral study examines conveying ecological loss and conservation science. Biodiversity attracts far less public attention than climate does.

Food And Agriculture Messaging

Research examines communication about food production and dietary evidence. Dietary reporting reversals have severely damaged public confidence.

Emerging Technology Communication

Doctoral work examines public discussion of technologies still under development. Early framing shapes acceptance long before deployment occurs.

Automated System Communication

Research examines public discussion of automated and machine learning systems. Coverage swings between exaggerated promise and exaggerated alarm.

Dual Use Communication Research

Doctoral study examines communicating research carrying potential for misuse. Openness and caution pull in genuinely opposing directions here.

Controversial Science Research

Research examines communication where scientific and social disagreement combine. Disagreement is frequently about values rather than about evidence.

Ethical Debate Communication

Doctoral work examines public discussion of ethical questions raised by research. Ethical questions cannot be settled by scientific evidence alone.

Deliberative Engagement Research

Research examines structured processes where publics discuss scientific issues. Deliberation produces considered views rather than immediate reactions.

Public Engagement Research

Doctoral study examines organised activity connecting researchers with publics. Engagement quality varies enormously and is rarely evaluated well.

Museum And Centre Research

Research examines institutions presenting science to visiting public audiences. These institutions reach audiences across a very wide age range.

Exhibition Design Research

Doctoral work examines constructing displays that convey scientific understanding. Design determines what visitors notice and what they simply pass.

Science Festival Research

Research examines events bringing research to public audiences directly. Festivals attract audiences already favourably disposed toward science.

Public Lecture Research

Doctoral study examines talks delivered by researchers to general audiences. Lecture formats persist despite limited evidence of their effect.

Informal Venue Format

Research examines science discussion held in cafes, pubs and social spaces. Informal settings reach people who actively avoid institutional venues.

School Engagement Research

Doctoral work examines researchers working directly with school pupils. Early contact shapes attitudes toward science across whole lifetimes.

Outreach Programme Research

Research examines structured programmes extending research beyond institutions. Programme sustainability determines whether relationships genuinely develop.

Widening Participation Research

Doctoral study examines drawing underrepresented groups toward scientific careers. Participation gaps persist despite decades of sustained intervention.

Underserved Audience Research

Research examines groups that conventional communication routinely fails to reach. Missing these audiences concentrates benefit among the already engaged.

Community Engagement Research

Doctoral work examines sustained relationships between researchers and communities. Sustained relationships achieve what single events cannot.

Coproduced Communication

Research examines communication designed jointly with intended audiences. Coproduction changes both the message and who is trusted to deliver it.

Patient Communication Research

Doctoral study examines conveying research findings to the patients affected. Patients evaluate evidence against their own lived experience.

Practitioner Communication

Research examines conveying research to the professionals who apply it. Practitioners face barriers to evidence use extending beyond mere awareness.

Policy Communication Research

Doctoral work examines conveying research to those making policy decisions. Policy timescales rarely align with research production timescales.

Evidence For Policy Research

Research examines how evidence is actually used within policy processes. Evidence competes with many legitimate considerations in policymaking.

Science Advice Research

Doctoral study examines formal arrangements advising government upon evidence. Advisory independence and influence exist in constant mutual tension.

Parliamentary Engagement

Research examines researchers engaging with legislatures and their committees. Legislative engagement requires skills researchers rarely possess.

Regulatory Communication

Doctoral work examines how regulators explain evidence based decisions publicly. Explanation quality affects public acceptance of regulatory action.

Industry Communication Research

Research examines commercial organisations communicating scientific claims publicly. Commercial framing serves purposes beyond public understanding.

Institutional Communication

Doctoral study examines research organisations communicating about their work. Institutional interests shape which findings receive promotion.

Reputation Crisis Research

Research examines institutions responding to misconduct and controversy publicly. Response handling determines whether trust is preserved or lost.

Research Publicity Research

Doctoral work examines promoting individual findings to media and to publics. Promotion incentives reward attention rather than careful accuracy.

Open Science Communication

Research examines communicating openly conducted and openly reported research. Openness permits scrutiny that traditional publishing restricted.

Scholarly Communication Research

Doctoral study examines how researchers communicate among themselves formally. Publishing arrangements determine who can read and who can publish.

Peer To Peer Communication

Research examines informal exchange between researchers within their fields. Informal exchange spreads knowledge faster than publication does.

Interdisciplinary Communication

Doctoral work examines researchers communicating across differing disciplines. Shared terms carrying differing meanings cause persistent confusion.

Plain Language Research

Research examines expressing complex findings in accessible everyday language. Simplification must preserve meaning rather than merely shorten sentences.

Terminology Research

Doctoral study examines technical vocabulary and its reception by audiences. Familiar words used technically cause the deepest misunderstandings.

Translation And Language

Research examines conveying scientific content across differing languages. Translation choices carry conceptual consequences beyond mere wording.

Multilingual Communication

Doctoral work examines reaching audiences speaking many differing languages. Most science communication research concerns a single language.

Accessibility Research

Research examines making scientific content usable by disabled audiences. Accessibility is routinely treated as optional rather than fundamental.

Disability Inclusive Practice

Doctoral study examines communication designed with disabled people involved. Involvement produces approaches that retrofitting cannot achieve.

Indigenous Knowledge Communication

Research examines respectful exchange between Indigenous and scientific knowledge. Exchange requires recognising both as legitimate knowledge systems.

Global South Communication

Doctoral work examines communication practice beyond wealthy northern countries. Research and practice remain heavily concentrated in a few countries.

Cross Cultural Research

Research examines how communication approaches transfer between cultural settings. Findings from one setting frequently fail entirely in another.

Communication Training Research

Doctoral study examines preparing researchers to communicate their work. Training effects are rarely measured beyond immediate satisfaction.

Researcher Skills Research

Research examines capabilities researchers need for public communication. Required skills differ substantially from scholarly writing ability.

Incentive Structure Research

Doctoral work examines how academic reward systems treat public communication. Communication is encouraged rhetorically and rewarded very little.

Career Recognition Research

Research examines whether engagement work genuinely advances academic careers. Recognition gaps deter exactly the researchers most suited to it.

Evaluation Methodology Research

Doctoral study examines how communication activity should properly be assessed. Most activity is never evaluated in any genuinely rigorous manner.

Impact Measurement Research

Research examines demonstrating effects of communication beyond mere reach. Reach is easy to measure and says almost nothing about influence.

Longitudinal Effect Research

Doctoral work examines whether communication effects persist over longer periods. Most measured effects fade quickly once the intervention ends.

Experimental Method Research

Research examines controlled studies testing communication approaches. Laboratory findings frequently fail to reproduce within real world settings.

Qualitative Method Research

Doctoral study examines interpretive approaches within communication research. Qualitative work reveals reasoning that measurement cannot capture.

Digital Trace Research

Research examines analysing online behaviour to study science communication. Trace data offers scale alongside serious representativeness limitations.

Machine Learning Applications

Doctoral work applies learned models to analysing communication at scale. Learned models require careful validation against human coded samples.

Generative Media Research

Research examines automatically produced text, images and video about science. Synthetic media complicates judgements about source and reliability.

Ethics Of Automation

Doctoral study examines ethical questions raised by automated communication production. Disclosure obligations remain contested and inconsistently applied.

Implementation And Adoption

Research examines why communication findings reach practice or fail to do so. Practitioners and researchers remain largely disconnected communities.