ASCEND
BY NTHRYS

NTHRYS › PhD Assistance › Advertising Brand Communication

Advertising Brand Communication

Field
▾
Category
▾

Advertising Brand Communication

Select a category to explore research frontiers

Loading categories...

Research Frontiers in Influencer Marketing Effectiveness and Parasocial Relations

Analysis of social media influencer campaigns and the parasocial relationships formed between influencers and followers affecting brand advocacy.

Authenticity Paradox in Algorithmic Influencer Selection
Parasocial Attachment and Consumer Vulnerability Exploitation
Micro-influencer Credibility Under Algorithmic Amplification
Emotional Contagion in Influencer-Audience Synchrony
Disclosure Fatigue and Trust Erosion in Sponsored Content
Parasocial Bonds Across Platform Fragmentation
Influencer Authenticity Signals in Algorithmic Feed Design
Audience Parasocial Investment and Purchase Resistance
Influencer Influence Decay in High-Saturation Markets
Persona Fragmentation and Follower Expectation Misalignment

All Advertising & Brand Communication PhD categories